Ex-Honda two-wheeler sales head Yadvinder Singh Guleria joins Royal Enfield as CCO, Auto News, ET Auto

 Yadvinder Singh Guleria
Yadvinder Singh Guleria

New Delhi: Royal Enfield on Friday said that former-Honda Motorcycle and Scooter India (HMSI) Yadvinder Singh Guleria has joined the company as the Chief Commercial Officer (CCO). Under the new role will be responsible for leading Royal Enfield’s business growth globally – across India and all international markets – and spearheading sales, marketing and aftermarket functions, the company said in a release.

He will report to B. Govindarajan, Chief Executive Officer, Royal Enfield, and will be part of the company’s management team contributing to the strategic direction of the company and its global success, the company said.

According to Govindarajan, Guleria comes with extensive experience in the premium two-wheeler industry and has proven expertise in leading and driving business growth.

“At Royal Enfield, we are turning a new chapter in our global growth story. Our international markets have been performing extremely well, and we have invested greatly in growing our market and retail infrastructure and in people across key markets. Yadvinder’s experience will be valuable in channeling this team’s enthusiasm, and shaping future business growth for us. I am confident that under his leadership, Royal Enfield will build stronger and deeper inroads into markets around the world,” he added.

Guleria resigned from HMSI in May and has been a part of HMSI since its inception and contributed to many critical functions for more than two decades. He was elevated to the Board of Directors in 2020 and was responsible for Sales and Marketing, Customer Service, Logistics, Brand and Communication along with the new vertical of Premium Motorcycle Business.

Also Read:

Even as the company attracted very high-level talents from the industry yet the top deck remained very volatile. Since 2020 on average at least 31 senior executives quit the group while it appointed close to 40 senior officials in the same time period.

Singh was the Chairman of Piaggio Vehicles Pvt Ltd (PVPL), a fully-owned subsidiary of the Piaggio Group, and a highly experienced manager who contributed to the consolidation of the Piaggio Group’s work in commercial vehicles in India, the development of manufacturing facilities and the return of the Vespa scooter to India in 2012.