Hero MotoCorp launches Harley-Davidson Sportster S, priced at INR 15.51 lakh, Auto News, ET Auto

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Ravi Avalur, Head - Harley-Davidson Business Unit, Hero MotoCorp during the launch of Harley-Davidson Sportster® S, at the special edition of India Bike Week
Ravi Avalur, Head – Harley-Davidson Business Unit, Hero MotoCorp during the launch of Harley-Davidson Sportster® S, at the special edition of India Bike Week

New Delhi: Hero MotoCorp, the exclusive distributor of Harley-Davidson in India, has launched the Sportster S at India Bike Week, with a starting price of INR 15,51,000 (ex-showroom Delhi).

Sportster S is powered by a 121-horsepower Revolution Max 1250T V-Twin engine.

This new version of the V-Twin engine is tuned to make torque at low RPM, with a torque curve that stays flat through the powerband – engine performance designed to deliver strong acceleration from a start with robust power through the mid-range, a joint media release by the companies said.

Sajeev Rajasekharan, managing director, Asia Emerging Markets & India, Harley-Davidson, said, “We look forward to seeing the bike on the roads of India as riders enjoy the enhanced riding experience that the Sportster S offers. Designed with premium features, outstanding performance, and innovative technology, the next generation Sportster S sets a new performance standard for the Sportster line.”

Ravi Avalur, head, Harley-Davidson business unit, Hero MotoCorp, said, “The Sportster models have been the foundation on which the Harley-Davidson brand was built in India. Along with the new Pan America 1250, the Sportster S will strengthen our portfolio of Harley-Davidson products and cater to a wider spectrum of Indian customers.”

The model comes in three ride modes of Sport, Road and Rain with three color options of Vivid Black, Stone Washed White Pearl and Midnight Crimson.

Two Custom modes may be used by the rider to create a set of performance characteristics to meet personal preference or for special situations, it said.

In October 2020, the American motorcycle maker Harley-Davidson announced a partnership with the leading two-wheeler maker Hero MotoCorp where the latter took over the exclusive distribution rights of Harley’s motorcycles, parts, and merchandise. This came after the iconic US two-wheeler maker pulled out of the Indian market, a decade after it started selling its premium bikes in the country.

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Hero MotoCorp expects the tie-up with Harley-Davidson would help it accelerate its presence in the premium bike segment where it aims to establish a complete portfolio cutting across segments and engine capacities. Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market in October last year.

So far, Harley’s surcharges were applicable only in the United States, its biggest market, where the company raised them to 3.5% in the third quarter from 2% in the second to offset some higher raw material costs.