HMSI sales in Karnataka cross 4 million vehicles, Auto News, ET Auto

Honda Activa 125 BSVI
Honda Activa 125 BSVI

Honda Motorcycle and Scooter India on Wednesday said its cumulative sales in Karnataka has crossed the 4-million vehicles mark, mainly driven by increased touchpoints and expansion of product portfolio. It also said that catering to the rising personal mobility needs of customers.

HMSI continues to lead scooterisation in the state with a strong 49 per cent market share, with an overall market share of 32 per cent in the two-wheeler market in the state (including scooter and motorcycle).

While it took 16 years to achieve a cumulative sales of two-million vehicles, the next two million vehicles were sold in the state in just five years, Honda Motorcycle and Scooter India (HMSI) Pvt Ltd said in a statement.

“This milestone has come at a very auspicious time of festivities. Keeping up with customers’ varying needs & requirements, our diverse line-up of BS-VI models, backed by value-added service in the new normal, will continue to delight them,” said Yadvinder Singh Guleria, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said.

HMSI offers a range of scooters (Activa 125, Activa 6G, Dio and Grazia 125). Adding to this are the eight exciting BS-VI motorcycles (CD 110 Dream, Livo, SP125, Shine, Unicorn, X-Blade, Hornet 2.0 & CB200X), the company said.

The company said it has 380 touchpoints, including dealerships, authorised service centres and best deal outlets across the state.

Besides, Honda has ramped up its digital marketing efforts while ensuring all safety guidelines across its dealerships at the same time, it added.

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HMSI currently has two products – CB350 and CB350RS – in the mid-weight motorcycle segment. The company is targeting sales of 300,000 units per annum in the category in the next three years with the new portfolio of locally produced midsize motorcycles.

The programmed Fuel Injection (PGM-FI) engine, coupled with advanced features like Idling Stop System and Enhanced Smart Power (eSP), boosts the scooter’s performance and efficiency, the company said.