Honda’s Shine becomes the first 125cc motorcycle brand to achieve 1 Crore customers, Auto News, ET Auto
New Delhi:Honda Motorcycle and Scooter India Pvt Ltd. today announced that Honda’s Shine has passed the milestone of 1 Crore customers in India.
Honda stated that the brand Shine holds the top position with more than 50% market share with a 29% year-on-year growth (YTD data as per SIAM).
Atsushi Ogata, managing director, president and CEO, Honda Motorcycle and Scooter India Pvt Ltd. said, “We are humbled by the tremendous response that Shine has received over the years. As India rides into 2022 with the amazing Shine, we remain committed to taking on new challenges and delighting our loyal customers with best products. On behalf of the HMSI family, I would like to thank our customers for putting their valuable trust in brand Shine.”
Honda first launched the Shine in 2006. After 54 months since its launch, in 2010, Honda had sold 10 lakh Shines in India. In 2014, it achieved 33% market share in the 125cc segment. In 2017 Honda went on to sell 50 lakh units of the Shine. Till 2018 Honda had sold 70 lakh units with almost 50% market share. 90 lakh Shines were sold by the end of 2020, the press release issued by Honda 2Wheeler India said.
Yadvinder Singh Guleria, Director – Sales and Marketing, Honda Motorcycle & Scooter India Pvt Ltd., said “We are honoured and thankful for the love and trust received from millions of Shine users. Spanning over one & a half decades, brand Shine has been a true companion for many generations of riders, making it one of the most popular motorcycle brands in the Indian household across all regions. It has proudly upheld the true benchmark of reliability and remarkable quality standards in the 125cc segment. We firmly believe that customer loyalty is a result of an amazing product as well as unmatched after sales service. Keeping this in mind, we will continue to serve our customers with excellence.”