Michelin receives India’s first fuel efficiency 5 Star rating for passenger car tyre category, Auto News, ET Auto

Michelin receives India’s first fuel efficiency 5 Star rating for passenger car tyre category
New Delhi:
Sustainable mobility company Michelin today announced that the Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres have received 5 Star ratings.

According to the company, it is the first tyre brand in the passenger vehicle segment in India to be accredited with the newly introduced star labelling program by the Government of India.

Recently, Michelin also became the first brand in India to receive 4 Star rating by the Bureau of Energy Efficiency (BEE) for its made-in-India commercial vehicle tyre Michelin X Multi Energy Z.

Manish Pandey, Commercial Director B2C for India Region said, “After receiving the first 4-Star label for our commercial vehicle tyre recently, we are thrilled to be recognised once again with India’s first 5-Star rating for two of our most popular passenger car tyre lines in India. For our brand, this first 5 Star rating will add greater confidence among our customers, where they will be better placed to select tyres that are fuel-efficient, safe and contribute to decreasing carbon footprint in the country.”

Michelin Latitude Sport 3 is the third generation of Latitude on-road SUV tyres from the company’s global line-up. The tyres are designed to offer the best in the segment, driving experience, better performance in terms of fuel consumption and an outstanding grip on all types of terrains. It provides better road grip on wet roads with minimal roll resistance, adding to better fuel efficiency. The tyre’s exceptional design offers a high level of comfort and maximum torque transfer while braking or accelerating, thus improving steering precision.

Michelin Pilot Sport 4 SUV tyre is a high-performance, premium SUV tyre developed to deliver unlimited driving pleasure, excellent longevity, impressive braking performance, and dynamic handling. Pilot Sport 4 SUV tyres outperform peers in dry and wet on-road braking, with shorter braking distances. Moreover, this tyre provides better roll resistance, resulting in greater fuel efficiency and Safety.

Signs of tyre export market resurgence for the Indian industry have been manifest in FY22 and it is expected to continue into the next fiscal. Riding on a resurging global growth after two muted years of the Covid-19 pandemic, the Indian tyre industry surpassed INR 21,000 crore in exports in FY22 with about 50% value growth versus last year, an all-time high for the sector. But the billion-dollar question is if the Indian industry is ready to cash in on this opportunity and emerge as a real global player beyond FY23.