TVS Motor Company partners with Motorsport Pte to open new outlet in Singapore, Auto News, ET Auto
New Delhi: TVS Motor Company on Thursday said it has opened its first Experience Centre in Singapore in partnership with Motorsport Pte Ltd (part of the Chong Aik Group), who will be the distributors for Singapore Market.
Motorsport has a strong presence in the region with 6 retail outlets and 8 warehouses. Established in 1994, they currently have exclusive distributorship for more than 40 brands, whilst also being the stockist for genuine parts, apparels, and motorcycle accessories, TVS said.
The new Experience Centre will offer a range of TVS Motor’s premium motorcycles including the flagship model, Apache RR310 for racing enthusiasts, and the Apache RTR range for the performance seekers, said the company in a media release.
TVS will introduce diverse product offerings, catering to both personal commuting as well as the delivery premium segment in Singapore. This centre will additionally have vehicle servicing facility, spare parts, and the full range of merchandise to choose from, it said.
Vimal Sumbly, Head Business – Premium, TVS Motor Company said, “Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country.”
Rahul Nayak, Vice President – International Business, TVS Motor Company, said, “With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of buyers across the globe. Our launch in Singapore is one step further in expanding globally in achieving our global ambitions.”
J Thangarajan, President Director- PT, TVS Motor Company, said, “We are delighted to expand our presence in the ASEAN region, with our new TVS Experience Centre in Singapore with Motorsport Pte Ltd. They have a rich experience in the region and share our values of keeping customers at the core of our offerings.”
Herbert Teh, Director, Motorsport Pte said, “With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet the customer expectation in the country.”
The two wheeler maker said that TVS Apache has created a customer base of over 4.8 million across the globe.