tyres: Bridgestone – Microsoft deal to speed up advanced tyre analytics integration, Auto News, ET Auto


Bridgestone - Microsoft deal to speed up advanced tyre analytics integration

New Delhi: Bridgestone Corporation (Bridgestone) announced on Thursday a collaboration with Microsoft to use Microsoft Azure to accelerate development and go-to-market strategies in support of Bridgestone’s digital transformation and sustainable solutions portfolio.

“Since our first collaboration announcement in 2020, Microsoft has been a valuable partner in both our European and Americas markets. We are excited to build on this collaboration with enhanced and expanded offerings that allow Bridgestone globally to develop new innovations and quickly deliver them to our customers aligned with the Bridgestone E8 Commitment,” Paolo Ferrari, Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas, said.

Advanced and predictive maintenance analytics deliver greater productivity and efficiency for customers. Using Azure will enable Bridgestone to create value for customers, primarily global fleet and OEM customers, by integrating advanced tyre analytics to better understand tyre wear and casing health to maximize tyre retreading and inform when tyre maintenance may be needed. Both companies will continue to use the Microsoft Connected Vehicle Platform to capture and analyze tyre data in real-time as part of a fully integrated vehicle ecosystem.

“We know that uptime, driver safety, and total cost of ownership are paramount for Fleets, for example,” Ferrari said. “The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tyre to unlock value that otherwise remains trapped,” he added.

Bridgestone will also build new cloud capabilities using Azure that further streamline and modernize the company’s core tyre business and IT operations, including workplace productivity. Bridgestone will use Microsoft solutions to strengthen operational effectiveness and deliver increased flexibility and scalability across enterprise tools and platforms. Improved agility across core infrastructure will result in a quicker expansion of tyre-centric solutions to the customer, improved efficiencies and collaboration across the enterprise, more robust governance and security, and overall operational cost savings.

“As the world around us becomes more digital and data-driven, it’s exciting to see how Bridgestone is working to provide new solutions and data analytics to their customers. Our long-standing relationship with Bridgestone has led to many successes and we look forward to supporting their journey in delivering new solutions that result in improvements, fleet management, and overall business efficiencies,” Sanjay Ravi, General Manager, Automotive Mobility and Transportation for Microsoft, said.

Also Read:

The business potential for OHT is huge. The domestic tyre companies are increasing production capacities for high-performance, highly reliable and all season traction off-road heavy-duty application tyres. Moving beyond the SUV and electric vehicle tyres, OEMs are jacking up R&D investments on OHT for strong and durable side walls along with self-cleaning connectors for increased pull force.

Apollo launched for the Indian market on Monday the Amperion range of tyres for the PV segment, and WAV range for two-wheelers.

Profit before tax stood at INR 50 crore registering 40% growth, against INR 27 crore in the prior year, the company said in a regulatory filing.